Modern Media Barn

Steven J. Dick, Ph.D.

Steve Dick earned his Ph.D. in Mass Media from Michigan State University in 1993. Since that time, he enjoyed fifteen years as a full time college professor, writer and analyst. Currently, Dick is a semi-independent analyst in social science and media.

I use the barn motif as an indication of how our expectaions should exceed our respect for communication technology. Too often, we talk about new media with undue respect. Placing new media in a metaphorical barn is my way of putting the technology back in its place. The technology is a tool and we should treat it as such. Sometimes, the tool is simply not good enough.

Publications

• Annual Report on Reading First In Louisiana 2006
• Communications Technology Update 2008
• Branding Television Principles and Practices
• Mass Media in 2025
• Indelible Images: Women of Local Television
• Has Lead-in Lost its Punch? - Intl J of Media Management
• Understanding the Dynamics of Power Ratios - J. of Media Business
• Revealing Double Jeopardy - J of Media Economics
• Using TV Daypart 'Double Jeopardy Effects" - J of Advt Research
• Reconsidering Adoption Behavior - Atlantic J of Comm
• Estimating Relative Audience Loyalty - J of Radio Studies
• Pirates, Pranksters, and Prophets - J or Radio Studies
• Other work from LEA press