Steven J. Dick, Ph.D.
Dick@ModernMediaBarn.com
Http://www.ModernMediaBarn.com
Education
Southern
Mater Dei High School,
Professional Experience
Researcher/Analyst, Modern Media Barn, Youngsville,
LA
Assistant Professor, Southern Illinois University
– Carbondale, Department of Radio- Television, August 1999 to 2006
Visiting Assistant Professor,
Assistant Professor, McNeese State University
Department of Mass Communication, Lake Charles, Louisiana, August 1992 to
May 1997.
Graduate Assistant, Michigan State University
Department of Telecommunication,
Producer/Director, Master Control Operator,
WNIN-TV (PBS)
Production Specialist and Creative Services,
WFIE-TV (NBC)
Production Specialist, Western Kentucky
University Television Center, Bowling Green, KY
Academic Years 1980/81 and 1981/82.
Research and Creative Activity
Interests
and Specialties
Primary research interest is in the acceptance
of new technology (e.g., branding and adoptive behavior). I am especially interested in multi-channel
situations where consumer may choose between competing media products.
Branding and brand behavior in a cluttered
advertising environment.
International perspective with personal
connections in
Broadcast experience with over 150 shows
and eight years experience
Current
Clients at the
The Center for Child Development
Department of Communications,
Grant Received: (3)
International Radio-Television Society Conference Grant
(2002): For professional development in
International Engineering Consortium (2001, 1999, 1991):
Covered conference fees to attend the National Communications Forum in
Journal Articles (13)
"Understanding the Dynamics of Power Ratios Among
"Revealing a Double Jeopardy Effect in Radio Station
Audience Behavior," Journal of Media Economics, In Press, Walter
McDowell and Steven J. Dick.
“Estimating Relative Audience Loyalty Among Radio Stations
Using Standard Arbitron Ratings,” Journal of Radio Studies, Summer,
2004, Steven J. Dick and Walter McDowell.
"Reconsidering Adoption Behavior: Models beyond diffusion,"
Atlantic Journal of Communication, Dec. 2004, Steven J. Dick.
“Has Lead-in Lost its Punch? A comparison of prime time ratings
inheritance effects between 1992 and 2002,” International Journal of Media
Management, Vol. 5, No. IV pp. 285-293.. Walter McDowell and Steven J.
Dick.
“Broadcasting Via the Internet: Technology, Market, and the
Future.” Trends in Communication, 155-168, 2003. Ju-Yong Ha, Steven
J. Dick, Seung Kwan Ryu.
“Switching stations while to the radio while driving. Magnitude,
motivation and measurement issues.” Journal of Radio Studies,10:1,
pp. 46-62. 2003. Walter McDowell and Steven J. Dick.
“We’re number one: Manipulating the perceived market ranking
to induce a placebo effect in credibility evaluations of a local newscast.”
The
“Using TV Daypart ‘Double-Jeopardy Effect’ to Boost Advertising
Efficiency.” Journal of Advertising
Research., pp. 43-51, Winter 2002. Walter McDowell and Steven J. Dick.
“Pirates, Pranksters and Prophets: Understanding America’s
Unlicensed ‘free’ Radio Movement.” Journal of
Radio Studies, pp. 329-341, Winter 2000. Steven J. Dick and Walter McDowell.
“Forum Talk: An analysis of online interaction.” Journal of Interlibrary Loan, Document Delivery
and Information Supply, Volume 6, Number 4.1997. Steven J. Dick
"Who was Shadow? The Computer Knows: Using Grammar-Program
Statistics in Content Analyses Finally May Solve This Civil War Riddle and
Other Writing Mysteries" Journalism and Mass Communication Quarterly
Winter 1997. Barbara Ellis, and Steven J. Dick.
“A Study of Group Process and Performance in Desktop Video
Conferencing,” International Teleconferencing Yearbook, January, 1989.
Charles Steinfeld, and Steven J. Dick.
Chapters in Professional books
(7)
“Protecting Your Brand – Trademarks and Other Legal
Issues.” In Branding TV: Principles and Practices
by Walter McDowell and Alan Batten. Second edition, July, 2005 Focal Press,
0-240-80753-7. First
edition, by
“Home Video.” Communications
Technology Update 9th Edition, Edited by August Grant and Jennifer
Meadows. Focal Press 2004. 10th
Edition in Press and due July 2006.. Steven
J. Dick
“The Next Generation of Middleware: Adaptive to wireless.”
The Future of Wireless: Business Strategies, Broadband Technologies, and
Network Operations. 2003. International Engineering Consortium:
“SMS or IM. A race to
the Consumer.” Annual Review of Communications. International Engineering
Consortium:
“Satellites.” Mass Media in 2025: Industries,
Organizations, People, and Nations, Vol. 62. Erwin Kenneth Thomas
(Editor), Brown H. Carpenter (Editor) ISBN: 0313313989. pp.101-114. Greenlee Press, 2001.
Steven J. Dick
“Recording Industry.” Mass
Media in 2025: Industries, Organizations, People, and Nations, Vol. 62.
Erwin Kenneth Thomas (Editor), Brown
H. Carpenter (Editor) ISBN: 0313313989. pp. 85-99,
Greenlee Press, Steven J. Dick and Michael Lescelius. 2001.
“Marcia Yockey, A Force of Nature in
Book Reviews
(8) all represent solo work.
"Cyberlaw" book review for International Journal
of Media Management, 2005
Time and Media Markets, By Alan Albarran and Angel Arrese. International Journal of Media Management. Vol. 5, No. 5, pp. 312 – 313.
The Media Monopoly, By Ben H. Bagdikian, Beacon Press,
The Internet Challenge to Television, by Bruce M. Owen. Harvard Press. Knowledge Technology and Policy 13:3, Fall 2000.
Software Review: WebCT.
Feedback. Winter 1999,
Coordinating the Internet, Feedback. Fall 1999.
“Old Media/New Media Mass Communication in the Information
Age, Second Edition,” Wilson Dizard Jr.. Journalism and Mass Communications
Quarterly.
“
Creative Contributions (6)
Louisiana's Reading
First Program: 2006 Annual Report, Center
for Child Development,
“Combating Online Dishonesty”
“Asynchronous Online Conversations.” Feedback, Online
March 2004. Editor Reviewed work. Steven
J. Dick.
Entry: "Audio Streaming: Carrying Sound on the Internet"
“Reconsidering Adoption Behavior: Models Beyond Diffusion.”
Proceedings of the International Conference on Electronic Business,
Proceedings of the World Communication Conference “Empowering communications: The Taiwan-China Cyber-skirmish”
2000.
“
“Division Head Charts New Course.” CT&P, Fall 95
Newsletter, Communications Tech and Policy Division, Association for Education
in Journalism and Mass Communication
TELEGIS: User Guide,
Public Communication Associates,
TELEGIS Information System Database for Public Communication
Associates,
Presentations
Peer Reviewed – current appointment
(39)
“Applying an Episodic Analysis Techinique
to Long-Term Ratings Data: A Case Study of Three Cable Network Brands.”
Association for Education in Journalism
and Mass Communication (AEJMC) National Conference,
“Introduction of a
Radical Brand Cluster” Media Management Division of Broadcast Education Association
National Conference in
“Exploring the relationship between commercial pricing and inventory sellout across TV program segments:
A case study” Association for Education in Journalism and Mass Communication
(AEJMC) National Conference,
“Revealing a Double Jeopardy Effect in Radio Station Audience
Behavior” Association for Education in Journalism and Mass Communication (AEJMC)
National Conference,
“Making the Cut: Exploring the Dynamics of Audience Power
Ratios for U.S. Radio Stations” Broadcast Education Association (BEA), national
conference, Management and Sales Division (MSD),
“Is Brand Extension Theory Obsolete? The Case for Brand Resonance.”
AEJMC Mid-Winter Conference,
“Has Lead-in Lost its Punch? A comparison of prime time ratings
inheritance effects between 1992 and 2002.” AEJMC national conference, second
place paper, Open Category, Media Management and Economics Division (MMED),
2003. Walter McDowell and Steven J.
Dick.
“Adding Value in Very Local Markets. Low Power Television.”
National Cable Television Association (NCTA) national conference, academic
division.
“Using Standard Arbitron Ratings to Estimate Relative
Commercial Zapping Among Radio Stations.” BEA national
conference, MSD,
“Developing Asynchronous Online Conversations.” Illinois Online
Conference, www.Ilonlineconf.org, 2003. Steven J. Dick.
“
“A Message to Bin Laden: Grassroots Music of 9/11,” BEA national
conference, 2002. Steven J. Dick.
“Switching Radio Stations While Driving: Magnitude, Motivation and Measurement Issues”. AEJMC national conference, MMED.
“Reconsidering Adoption Behavior: Models beyond Diffusion.”
International Conference on Electronic Business.
“Pirates to Public Service: The Saga of LPFM.” Popular Culture Association, national conference,
Radio Division.
"Were #1: Manipulating Perceived Market Rankings
to Induce a Placebo Effect in Credibility Evaluations of a Local Newscast."
BEA national conference, MSD.
“Using a Hypothetical Video-on-demand Condition to Measure
Television Program Brand Equity.” NCTA
national conference.
“Also on
. “Empowering communications: An Analysis of the Taiwan-China
Cyber-skirmish of 1999.” Presented
to both GlobalFusion international conference.
“Great Expectations:
Revealing a Placebo Effect in Brand Equity Evaluations of Network News Reporting.”
AEJMC national conference, MMED.
“Not in my Cyberspace: Drawing the line between reasonable
editing and unreasonable censorship.” AEJMC national conference,
“Economics of the Internet.”
“Architects of the Information Society.” Media, Technology
and Community conference, AEJMC regional conference,
“The Effect of Internet on Libraries.”
“Ethical Dimensions of Online Research Studying the Online
Media User: Research Ethics and Legal Questions.” AEJMC national conference,
“Political Discourse on the Net.” Media, Government and Public
Policy Conference,
“Who was Shadow? The
Computer Knows: Using Grammar-Program Statistics in Content Analyses Finally
May Solve This Civil War Riddle and Other Writing Mysteries” AEJMC national
conference, History Division.
“Tele-Hate An ethics paper on hate groups use of telecomputing
systems” AEJMC national conference.
“From the Magna Carta to the Macintosh.” Banners Lecture Series
McNeese campus Funded by the Louisiana Endowment for the Humanities and the
Southwest Louisiana Bar Association. 1994. Steven J. Dick.
“Forum Talk: Investigating Online Interaction.” AEJMC national
conference, Communication Technology Interest Group 1993, Steven J. Dick.
“Regulating the Kaleidoscope: An analysis of policy in the
information age.” AEJMC national conference, Communication Technology Interest
Group 1992. and
“Forum Talk: An analysis of interaction via telecomputing.”
International Communication Association national conference, Communication
Technology Division,
“World of Telecomputing Services: A framework for economic
and policy analysis.” AEJMC national
conference, Communication Technology Interest Group 1990. Steven J. Dick.
“TELEGIS Information System.” National Association of Regulatory
Utility Commissioners Summer Meeting,
“Legal/Policy Issues Relating to BBS, Invited presentation
to a computer teleconference.” AppleLink (now
“New Marketplace of Ideas: Telco Ownership in Electronic Publishing.”
Top student paper. AEJMC national conference, Radio-Television Journalism
Division, 1989 Steven J. Dick.
“A Study of Group Process and Performance in Desktop Video
Conferencing,”
“Midwest Program for
Airborne Television Instruction: The flying classroom in an age of competing
technologies.” 1989 at Big Ten Mini-conference,
“Using Videotex Systems for Survey Research: The Possibilities
and Problems Involved.”
Invited
(3) – All represent solo work.
New Business Models for Online Media, BEA, 2006
“New Media: Societal Issues.” AEJMC,
“Marcia Yockey: A Force of Nature in
“New Media and Security Issues –
Editor and Editorial Board
The McNeese Review, Editorial
Committee. After changes in editorial policy, first new edition went to press
September 1994 and then in Summer 1996.
Media Management Division, Association for Education in Journalism
and Mass Communication, Newsletter editor for 2003-2004.
Other ad hoc reviewing listed in service section.
Online Publications
Owner and manager of ModernMediaBarn.com. My personal office and classroom page.
Web manager: Southern Illinois University Carbondale Faculty
Association 2001 to present.
Web Manager: Radio-Television Department SIUC.
Web manager Research Division of Broadcast Education Association
2000-2001.
Web manager Research Division of Broadcast Education Association
and Communications Technology Division of Association for Education
in Journalism and Mass Communication 98-99
Teaching
Experience
Technology Courses:
MCMA 503 – Graduate
level Telecommunications Technology twice a year for the school years 2000-2001
to 2003-2004 -- once a year prior to 1997.
Similar undergraduate
courses:
RT325 – Modern
Media Delivery/ Cable Television. 2004
RT480 – Internet
and the Media
RT380 – Telecommunication
Technology. 2003,
Independent studies
2- 5 students per year in technology issues since 1998.
Management Courses:
MCMA 507: Media
Management
MCMA 573: Telecommunications
Management
Policy Courses:
MCMA 571 (graduate)
Telecommunications Policy
MCMA 505 Intellectual Property
RT 308 (Undergraduate).
Research Courses
RT 500 – Introduction
to Graduate studies,
RT 523 Graduate
Research
RT 305 – Audience
Research
RT 405 – Applied
Research Methods.
RT 393 – Mass Communications
and Society
Other Classes
RT 308 – Writing
for RTV, RT 340 – Media Criticism
Topics at other
Institutions (
Cable Television,
Process and Effects, Ethics, Media History, Introduction to Media, Programming,
and Sales and Promotion.
Teaching
and Training Grants:
Developed online web page to support Introduction to Electronic Media by Kaye and Medoff, Allyn and Bacon, Amount funded $2000, in press.
Teaching Excellence Grant: Grant to develop a proposal for a teaching with technology course for the MCMA graduate program. Amount funded: One month’s pay. 2003
SIUC Distance Learning Enhancement award to create a online Masters program in Mass Communication (Telecommunication sequence). Joint PIs: James Kelly and Steven Dick. Amount funded $57,026 for year one of three years potential. 2002
Faculty Summer Institute, the
Developed online assignments for Dynamics of Mass Communication, McGraw Hill Publishers. Amount funded $2000 (2001). Work translated into Spanish by publisher for additional distribution (2003).
SIUC Grant to develop online courses
MCMA 571 Telecomm Technology 2000 One month’s pay
RT405 Applied Research Methods 2001 Six Weeks Pay
Current
Graduate Faculty Status
Graduate Faculty Status – Southern
Number of Master’s and Ph.D.
Committees:
Count for completed
only.
1998 – 2 MA
1999 – 6 MA and
3 Ph.D.
2000 – 8 MA and
2 Ph.D.
2001 – 5 MA and
1 Ph.D.
2002 – 1 MA and
2 Ph.D.
2003 – 2 MA and
5 Ph.D.
2004 – 2 Ph.D.
2005 – 4 MA and
4 Ph.D.
Names of Students Under Direction:
1998, Brady Darvin:
Animation on the Web
1999, Jae-Young Kim: Universal Service and Free Speech on Internet after Dereg.
1999, Niyonome Sen Kingkade: Comparison of
media use by Thai students in
1999, Noviarini Anabella: Core values of the virtual community
1999, Tak Chang: Children's TV programming
1999, Brad Schultz: Adoption of DTV by Religious Broadcasting
1999, Byong Ryul
Shin, Impact of Personal Computer on TV Viewing.
1999,
1999, Benjamin J. Trunk: An interactive CD-ROM for Strengths and Materials Lab.
2000, Shivnath Thukral: Internet use as a news resource in Indian television
2000, Chin-jen
Wang: Effectiveness of Interactive Multimedia
2000, Marylou Scheffer:
Political Use of Web Pages.
2001, Se-Shiun
Jane Jeng: The Hyper-E 2001 Housewares Show Project
2001, Semeko Seki:
Brand Personality of Dentist Home Pages.
2001, Chin-jen
Wang: Effectiveness of Interactive Multimedia
2002, David Henry
: Effectiveness of Learning from Interactive Media.
2004, Susan Gilgenbach:
Digital Cinema
2005, Tommy Xie,
Telecommunications Policy in
2005, Ellen Schart,
FCC and Ownership Regulations.
Other
“Developing Online Conversations for the Classroom.” AEJMC,
“WebCT and the classroom.”
AEJMC,
SIUC Academic Affairs Technology Fair, 2000
University
Experience.
Department Committees
Personnel Committee, 2000
Undergraduate Curriculum Committee 1999 - 2003
Graduate Committee 1997 - 2002
Annual Departmental Assessment 1999, SIUC Radio-TV. Included
senior and alumni surveys.
Department Personnel Committee Head Fall/spring 1999-2000,
New faculty evaluation instrument and three new faculty hires.
College and
University
University Committee on Assessment, SIUC, 2003-2004.
College Graduate Committee, August 2000 to 2003. New budget
and management structure.
University Committee for Undergraduate Teaching, September
1999 to Present.
Ad Hoc committee on Online Telecommunications Masters Program
SIUC 97-98, 98-99 Help with the transition to a college-wide graduate program.
Undergraduate Curriculum Committee, SIUC Radio-TV 97-98 and
98-99, 2000-2001. Working on the creations of enrollment caps.
Graduate Committee, SIUC Radio-TV 97-98 Evaluate applicants
and redesign program.
Association of Schools in Journalism and Mass Communication
Self Study McNeese 1995
Southern Illinois University Carbondale Graduate Student Representative
to faculty, 1985.
McNeese Internet/Telecommunications Users Group Founder/Leader
95-96
McNeese State University Faculty Senate 1993-1996, Vice-president
95-96, Treasurer 94-95, Academic Affairs Subcommittee 93-95, Political Action
Subcommittee 95-96, Executive Committee 94-96.
Visionary Work Group McNeese, 1995
Southern Academic Conference Accreditation Self Study McNeese,
1995
Honors and Awards:
Second Place, Open Paper
Competition, “Has Lead-in Lost its Punch? A comparison
of prime time ratings inheritance effects between 1992 and 2002” Association
for Education in Journalism and Mass Communication Media Management and Economics
Division.
Other
Lecture series in
Professional Service
Memberships
Broadcast Education Association: Research, Communications
Technology and International Divisions.
Association for Education in Journalism and Mass Communication.
Communications Technology & Policy, International, Media Management and
Economics Divisions.
National Cable Television Association Academic Conference.
Chinese Communication Association (CCA)
Offices Held and Honors Awarded
Media Management and Economics Division, Association for Education
in Journalism and Mass Communication, Division Secretary 2003 – 2004.
Broadcast Education Association. Vice Chair for Research Division
2002-2004, Division Chair, 2004.
Broadcast Education Association. Research Chair for Research
Division 2002-2004
Global Fusion,
Communication Technology and Policy Division of Association
for Education in Journalism and Mass Communication Division Head 95-96, Division
Vice-Head/Program Chair 95-96, Research Chair 94-95, Secretary/Newsletter
Editor 93-94.
Association for Education in Journalism and Mass Communication
Council of Divisions, 94-96.
Association for
Consultantships
BEA Ad Hoc Committee on Research Issues, 2004.
AEJMC Presidential Ad Hoc committee on Distance Learning,
2000.
Evaluation of Material
Journal of Advertising,
2005
Atlantic Journal of Communication, 20041
Association for Education
in Journalism and Mass Communication, national conference division paper reviews:
Communications Technology and Policy, 1998 -
2005; Communications Theory and Methodology, 2002; International, 1998,
1999, 2002 - 2005 Media Management and Economics, 2001, 2002. Midyear conference
review 2001, 2002.
Broadcast Education
Association, national conference division paper reviews: News, 1998; Research,
2001; Communication Technology, 2001, Interactive Media, 2002.
National Endowment
for the Humanities Grant Reviews, 2000, 2001, 2002.
Global Fusion, 2000, 2004
Tenure portfolio, Deb
Aikat,
Houghton Mifflin: The
New Mass Media, 2000
Sage: Gender, Race, and Class in the Media, 2000
Wadsworth Publishing
Company: Zettl’s Videolab, 1998
Journalism and Communication
Monographs, 1997.
Papers
and Presentations at Professional Meetings.
BEA: 2005 National conference, Board sponored panel on future
of research. Moderator: International research issues.
Discussant: AEJMC, MMED, 2003,
Discussant: AEJMC, International division, 2003,
Discussant: AEJMC, MMED, 2000,
Moderator: AEJMC, MMED, 1999,
Discussant: AEJMC, Communication Technology and Policy division,
1999,
Discussant: AEJMC, MMED, 1997, Chicago
Community Service.
Accelerated
Leadership Council, Boy Scout Troop 4 2005 – present.
Leadership Council, Cub Scout Pack 4 2004 – 2005.
Knights of
Southern Illinois University Carbondale Faculty Association
web manager, http://www.siucfa.org, 2002- present.
Minister of Hospitality:
Web manager: Southern Illinois Marriage Encounter 2000
to present.